System design is based on several fundamental rules primarily aimed at preserving visual homogeneity between editing and viewing modes. This structural transparency of HOTGLUE UI permits its users to disregard any separation of Content and Design and /ultimately/ to remove Design as such from their creative practice.

We believe that modern web-users shall be given an easy yet powerful, online (in-browser) authoring tool for making exciting, personally distinct and otherwise odd web-pages. Page contents suddenly become something more then only text blocks and images; user begins to construct web-pages as multi-layered collages where textual is visual and vice versa. Web-pages made with HOTGLUE never look the same - each page is a new creation of its author.

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